Prepared for Fanaya Hotels / BHG
Confidential · May 29, 2026
AI Visibility Proposal
The Problem

When travelers ask AI where to stay in Jeddah, Fanaya isn't in the answer.

A $40M hospitality brand built on artistry, culture, and community — invisible to the 520M+ people using ChatGPT, Perplexity, and Google AI to plan their next stay. That gap compounds every day your competitors build their AI presence and yours stands still.

6.7
AI Visibility Score
Bottom 12% of 10,000+ brands
93%
Missing from AI conversations
Based on 150 AI responses
6%
Share of AI voice
94% captured by competitors
01

Current AI standing

Share of voice — who AI recommends instead

Fanaya Hotels YOU
6%
Booking.com
16%
Marriott
10%
Radisson Hotels
4.8%
Shangri-La Jeddah
4.8%
Ritz-Carlton
3.6%
Brand Google AI Overviews ChatGPT Perplexity
Fanaya Hotels YOU 6% 8% 6%
Booking.com 16% 4% 22%
Hilton Jeddah 4% 14% 18%
Marriott 10% 10% 6%
Shangri-La Jeddah 2% 14%

Brand perception — how ChatGPT perceives Fanaya today

50 /100
0% positive
100% neutral
0% negative
ChatGPT assessment
Unique cultural and artistic experience with luxury interior design and strategic location in central Jeddah.
Lack of independent customer reviews. Prices may be perceived as high relative to alternatives in the area.
100% neutral means AI knows Fanaya exists but has nothing strong enough to recommend it. No reviews, no editorial signals, no citation authority — yet.
02

What we do

ScaliSage builds AI visibility for hospitality brands — the infrastructure that gets you recommended, cited, and trusted by ChatGPT, Perplexity, Google AI Overviews, Gemini, and Grok when travelers search for where to stay.

01 — Foundation
Entity Establishment
We build the structured data, schema markup, and authoritative information architecture that LLMs use to recognize and trust Fanaya as a credible entity.
02 — Growth
Citation Engineering
We produce and place citation-worthy content across the web — editorial coverage, structured Q&A, review signals, and brand mentions that AI models draw from.
03 — Intelligence
Visibility Reporting
Monthly dashboard tracking your AI citation rate, share of voice, sentiment shifts, and competitive position across all major AI platforms.
03

Engagement options

Entry point
AI Visibility Audit
$1,500 one-time
A scoped 2-week diagnostic. Full picture of where Fanaya stands across every AI platform before we build anything.
  • Full query mapping across 5 AI platforms
  • Competitor citation analysis vs. Hilton, Marriott, Shangri-La
  • Entity gap report — what AI doesn't know about Fanaya
  • Prioritized action roadmap for Jeddah property
  • Delivered in 14 days
04

The bigger picture

Build AI presence before the doors open.
BHG's KSA expansion pipeline includes five additional properties across Riyadh, the Eastern Province, and Taif. Every property that opens without AI visibility infrastructure starts at zero — competing against global chains that have had years of AI-indexed authority. We start in Jeddah, nail the playbook, and have Riyadh's AI presence built before the first guest checks in.
Jeddah
● Live Now
Riyadh ×2
◐ Negotiating
Eastern Province
◐ Evaluating
Taif
◐ Discussions
05

Why this matters now

AI search is the new first touch
520M people use ChatGPT monthly. Perplexity is where travel research happens in real time. Booking.com captures 22% of Perplexity mentions in your category — that's reservations going through OTA commission, not your direct channel.
New brands have a closing window
Fanaya launched 6 months ago. AI models are still forming their understanding of the brand. Acting now shapes how LLMs learn Fanaya — waiting means competing against an established narrative you didn't write.
Traditional SEO won't fix this
AI doesn't rank pages — it synthesizes information from trusted sources. The signals that drive Google rankings are different from the entity signals, editorial citations, and structured data that drive AI recommendations.
Vision 2030 and the KSA travel surge
Saudi Arabia's tourism sector is projected to contribute 10% of GDP by 2030. International travelers researching KSA destinations use AI-first. Fanaya's cultural positioning is a natural AI citation candidate — if the infrastructure is built.